How to improve firm performance using big data analytics capability and business strategy alignment?
نویسندگان
چکیده
منابع مشابه
The effect of Big Data Analytics Capability on Firm Performance
Big data analytics (BDA) has emerged as an important area of study for both academics and practitioners. Despite of rising potential value of BDA, a few studies have been conducted to investigate the effect of BDA on firm performance. In this research in progress, according to the challenges of BDA dimensions (volume, variety, velocity, veracity and value) we propose the BDA capability dimensio...
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ژورنال
عنوان ژورنال: International Journal of Production Economics
سال: 2016
ISSN: 0925-5273
DOI: 10.1016/j.ijpe.2016.08.018